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RPR: Realtors® Property Resource

IN THIS SECTION:

What is RPR?
RPR for REALTORS®
RPR for Brokers
RPR for Commercial Agents


WHAT IS RPR?

Realtors Property Resource® (RPR), began in 2008 as one of NAR’s Second Century Initiatives. RPR’s goal was to create an online real estate library that will provide NAR’S REALTOR® members with valuable data on every property in the United States.

This initiative is based on the collaborative efforts of REALTORS® and the real estate community, including Brokers, MLSs, and Associations. RPR’s core mission is to reinforce the REALTOR’S® value in the market place by keeping them ahead of the technology curve and better able to serve today’s’ technology empowered consumer.

RPR, LLC was incorporated in November of 2009. RPR, LLC is a wholly owned subsidiary corporation of the National Association of REALTORS®, and has no stockholders, no partners, and no outside investors. It is funded by NAR’s Second Century Initiatives reserves, and all technologies, databases, systems, and any future return on NAR’s investments belong to NAR’s members.

RPR will provide NAR’s REALTOR® members access to a national database of robust information which will give REALTORS® the greatest access to nationwide property information needed to best serve their clients and customers. RPR is a parcel-centric system which will aggregate all available data sets and attach them to a property, including tax assessment and public record information, notice of default, REO, foreclosure and pre-foreclosure data, MLS/CIE-provided information, zoning, liens, permits, school districts, flood plain maps, demographics and much more.

Benefits & Highlights
RPR™ is an exclusive benefit to REALTOR® members of NAR. RPR will have no public or consumer access, and will not allow any feeds to third parties. Advanced reporting features will allow the REALTOR® to create custom reports to provide to clients and customers, keeping the REALTOR® in the center of the transaction, armed with tremendous information and analytics, all in one place.

With this new resource REALTORS® will have unparalleled access to data that will give you a competitive edge with your clients. At its base are over 147 million property records, built from public record and assessment information. Then layers of data have been added such as zoning, permits, and mortgage and lien data, schools and the largest database of foreclosure information in the industry. REALTOR® members of participating MLSs will also have their localized MLS active and off-market data integrated with these robust national data sets.

The RPR™ is not a national MLS, and will carry no offers of cooperation and compensation. 

CLICK HERE for information about RPR training for you, your local association, or your brokerage office.

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KEY FEATURES FOR REALTORS®

The goal of Realtors Property Resource (RPR) is to create the most powerful toolkit for REALTORS® in the industry. RPR is an exclusive benefit available to members of the National Association of REALTORS®. RPR provides REALTORS® with advanced, single-source access to detailed information about properties, trends and demographics. RPR delivers the most robust and complete data about every parcel of property in the United States.

REALTORS® can:

  • See detailed historical and current views of every property, including public record and assessment information, details of prior transactions and sales history, zoning, permits, mortgage and lien data, neighborhood demographics and schools, as well as the largest database of foreclosure information by county in the industry. RPR merges MLS/CIE – provided information with this robust catalog of publicly available data, while also incorporating psychographic and lifestyle information, all in one place.
  • Leverage accurate and advanced search tools. In addition to compiling raw data from a wealth of sources, RPR helps REALTORS® interpret the information. Analyzing listings, sales, defaults and volume trends; along with pricing, mortgage data, forecasting, and valuation history provides REALTORS® a unique and comprehensive interpretation of the dynamics driving the market.
  • Conduct nationwide property searches and market-to-market comparisons. An easily interpreted historical chart for each property layers years of listing, sales, default, financing, and valuation activity.
  • Advanced geospatial searching yields insightful maps with overlays including market trends and demographics.
  • Customize valuable reports to share with clients and customers. Utilize these reports to create a personal library of market information including market forecasts, trends, sales analytics, property details…all branded to you. These reports are an outstanding tool for agents to use in presentations with buyers and sellers.
  • High-touch valuation tools allow agents to leverage their personal knowledge of the local market to create the most accurate market analysis available. Refine values further with your knowledge of condition, curb appeal, and distressed or enhanced property features.
  • Use the home improvement calculator to create localized return-on-investment analysis of typical and custom remodels.
    Generate market-to-market analyses and demographic reports which can be used with all levels of relocating clients, from anywhere in the country.

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KEY FEATURES FOR BROKERS

The RPR Broker Tool Sets (BTS) are designed to benefit real estate organizations by providing high value tools to brokers and managers in order to leverage the powerful RPR database across their entire market area. To facilitate the BTS we've developed an extensive back-office infrastructure, with management functions that include a set of four powerful tools: Broker Branding, Affiliated Service Promotion, Data Analysis Tool, and a Chart Service. These tools include:

  • Company Branding: Available for RPR application display and agent generated report for consumers
  • Affiliated Services Support: Mortgage, Title, Home Warranty, Insurance, etc
  • Chart Service: Importable graphic charts for use in company intranet, website or marketing
  • Data Tool: Market share reports, trends and forecasting- across multiple MLS’s, in one format

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KEY FEATURES FOR COMMERCIAL AGENTS

The RPR Commercial Initiative extends RPR’s core commitment to leverage a parcel-centric database to create business value for all of NAR’s members. Commercial REALTORS® have specific requirements related to search, property data sets, presentation, and customer reporting. The RPR Commercial application is being developed to meet the needs of those members specializing in commercial sales and leasing, ultimately for the benefit of their clients and customers.

RPR Commercial Application

The RPR Commercial application will extend the strategy first available via the RPR Web site, to provide a single-source point of access for REALTORS® seeking robust, parcel-centric data. Search features will include commercial, industrial, lease, vacant land, business opportunities, market potential and business analyses. RPR Commercial will combine licensed commercial MLS and CIE data with public records, neighborhood, geographic, and economic data to provide a rich view of the market and its drivers.

Commercial Task Forces

RPR began its commercial strategies in September 2010 through an initial Data License Agreement with the Charlotte Region Commercial Board of REALTORS®. CRCBR formed a task force comprised of their Board leadership in order to engage the RPR development team with broker and agent level direction, and feedback on technical features, search functions, and end user reporting.

Additionally, RPR formed a Commercial Task Force comprised of thirteen volunteer members. The participants represent the RPR Advisory Board, CCIM, IREM, SIOR, RLI and commercial and franchise brokerages. The purpose of this Task Force is to provide a high-level overview to RPR’s Commercial initiatives, and suggest synergies with existing NAR Commercial assets, such as the products of the CCIM Institute and eProperty Data.

The RPR Commercial Task Force is also charged with making policy and business practice recommendations to the RPR Advisory Board regarding strategies to provide the highest level of value for the introduction of RPR Commercial into the market, while operating within its core competencies and avoiding redundancies with existing NAR commercial resources.

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