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Brand Resources

With the start of 2017, the Virginia Association of REALTORS® became the Virginia REALTORS®. Along with a simplified name, we introduced a new, streamlined logo with a design that represents both residential and commercial real estate. These changes weren't hasty recommendations; they were the result of extensive research and REALTOR® involvement in refreshing our brand. Why the changes? To enhance our service to our members by ensuring that our name and look are approachable and representative of our entire membership.

Our name and our design represent modern efficiency and strength - the same assets that we proudly champion in Virginia REALTORS®. There's more to come, including the launch of our new website in Spring 2017. In addition to our new name and logo, we will continue to introduce new resources to more strongly connect with consumers and elevate awareness of the REALTOR® brand. As always, our top priority is REALTOR® business success and the rights of Virginia's property owners. 

There are general brand guidelines below, with logos that can be downloaded. For specific questions, contact Jenny Wortham at Jenny@VARealtor.com. NOTE: Click here for separate resources on use of the trademarked REALTOR® term and marks. 

BRAND GUIDELINES

The brand of the Virginia REALTORS® encompasses the practices of our members and celebrates their diversity. From residential to commercial to property management; from urban townhomes to rural barns; from coast to mountains - and all of the variety in between. The logos contained here are for use exclusively by active Virginia REALTORS® and the staff of Virginia REALTOR® associations, and in manners that enhance the perception and reputation of REALTOR® members.

The core tri-color logo should be used against a white background only. Hi-res and transparent (white) logos will be provided by email for direct, detailed requests. 

Virginia REALTOR® brand fonts are: Open Sans, Open Sans Bold, and Arvo. 

Use of the Virginia REALTOR® brand elements will be monitored; misuse will be addressed according to provisions of common law copyright.